In order for Latino broadcasters to seriously compete with general market content producers, they must stay ahead of them by creating similar culturally relevant, and creative programs made by Latinos in Spanish and bilingual formats in the U.S.
In 2020, several platforms banned the #plandemic hashtag, associated with
a viral video espousing false COVID-19 conspiracies. But users continued
spreading misinformation on the platforms using #plandemia — the Spanish version — for many