The cultural “machismo” stereotype is upheld in many Latino households, forming a stigma around therapy and seeking help, which is often associated with weakness. When this practice is passed from one generation to the next, it becomes a difficult cycle to break. According to the National Alliance on Mental Health, annually, 33% of Latinos suffering from a mental illness seek treatment, compared to the U.S. average of 43%. Gaithri Fernando is a psychology professor at California State University, Los Angeles, who recognizes how difficult having these conversations can be. “I hear many parents say, ‘If only [my kids] knew what I went through,’ and they don’t want to disclose those personal stories because of the trauma and they don’t want to burden their children,” he said.