Last year, President Biden signed an executive order directing every federal agency and department to set 15 percent as a targeting goal for contracting and doing business with Latino- and Latina-owned businesses. There are five million Latina- and Latino-owned businesses in the country, contributing more than $800 billion to the economy annually.
NEEMS JEANS, a sustainable and Latinx couple-owned customizable jeans brand
Knowing how important jeans are too many people and hoping to make the buying experience a million times better, Daniela Rodriguez, CEO, and Andre Ramirez, co-founder, founded Neems Jeans in March 2020. Neems Jeans is a Los Angeles-based, custom-made jeans brand, with two important values: to create jeans that are sustainable and environmentally friendly and to be inclusive and create pieces that fit people’s unique body types.
COMMENTARY: Time to write the obituary for Twitter
Friday marks three weeks since Elon Musk took over the company and my guess is that it won’t make it another three weeks with the way he’s running it. He (over)paid $44 Billion for Twitter and it only took him a few weeks to run it into the ground. He must have attended the Trump University Business School.
MC Mayans actor RICHARD CABRAL and a partner launch Tepito Coffee
With every sip of the most popular hot drink in the world, Tepito Coffee is building cultural bridges for Latinos living on both sides of the international border which separates Mexico and the United States. For Mike De la Rocha and Richard Cabral, owners and founders of Tepito Coffee, coffee is one of the forefronts in a fight to empower their communities. Cabral is an Emmy-nominated actor, producer and writer. He is best known for his roles on the show “Mayans M.C.” (FX, HULU) and the ABC television series “American Crime.” De la Rocha is a community organizer, musician and entrepreneur.
COMMENTARY: Support legislation to help Latino small businesses
The National Retail Federation reported that three of the top ten cities for organized retail crime are in California: Los Angeles, San Francisco and Sacramento. It’s no wonder, just this past May, California authorities recovered over $700,000 in stolen merchandise during an arrest of a suspect in connection with a smash-and-grab retail theft ring. These crimes are having devastating effects, particularly on small businesses. Latino small-business owners, who are the fastest-growing group of entrepreneurs in the U.S. are especially impacted.
EDITORIAL: We need more Latinos/as on corporate boards
Latinas hold just 1% of board seats on the 2020 Fortune 500. Among women, Latinas hold the least percentage of board seats at Fortune 500 companies at 3.8% Latina compared to 78.7% white women, 11.8% Black women and 5.7% Asian women. This is not acceptable when you consider Latino economic power.
KAREEN CALDERON, Latina creates clothing, merch for horror fans
Calderon has begun her dream of building her own business that ties in two of her own identities: veganism and horror. In April 2020, she began creating apparel and clothes in the horror genre. Now she owns two online stores: Cats Intuition, her first online store, and Brujita Vegana. She describes her merchandise as “horror-centric,” with many of the items being from popular movies like “Halloween” (1978) or “Scream” (1996).
INCLUSIVE ACTION FOR THE CITY, LA non-profit fights for street vendors
At Inclusive Action for the City, Rudy Espinoza serves as the Executive Director and advocates for neighborhoods, entrepreneurship, and financial empowerment. The majority of Espinoza’s work involves identifying profitable investment opportunities within low-income communities, building private/nonprofit partnerships, and training working-class communities to participate in neighborhood revitalization. It is among the groups that took the lead in supporting and promoting the Los Angeles Street Vendor Campaign. The organization also sponsors a bill regulating street vendors throughout California.
ZULY GARCIA, from contractor at Google to working full-time at the iconic tech company
Traveling back and forth with their father from Oaxaca to Los Angeles, Zuly Garcia found it difficult to assimilate to American culture and their Mexican counterparts. In addition to always feeling split in two between the two countries, they also faced brutal racism and had difficulty finding a supportive community. When Zuly was 15 years old, they began to struggle with their identity and loving themselves. That is until they found a creative outlet through Photoshop and photography.
JUAN HERNANDEZ, undocumented entrepreneur building a startup company to help others like him
Hernandez’s business provides undocumented students and undocumented immigrants with videos that explain how to make money as an undocumented immigrant, as well as how to apply for DACA for advanced status. In addition, the Prepare website allows users to ask each other anonymous questions and answers them as well.
LIBÉLULA BOOKS & CO. serves Brown, Black, Queer, Indigenous and all people of color
Housed behind a bright, yellow door attached to a 1920s iron and triangular building, the bookstore features floor-to-ceiling length bookshelves, art and greenery, knick-knacks that just belong, and that satisfying just-opened-a-book smell create an atmosphere that feels like one you’ve experienced before. But what truly punctuates the nostalgia of a classroom is the bundles of toys, a decorative and interactive feature, that definitely heals the inner child of both the owners and guests.
FERNANDO LÓPEZ JR., Oaxacan heir, proprietor of LA’s La Guelaguetza
The owners of La Guelaguetza, the ward-winning Oaxacan restaurant in Los Angeles, tell us why they love Oaxaca.